Healthy Food in Health Care: Improving Antibiotic Stewardship in Animal Agriculture - Marketing and Promotion to Support Purchasing Strategies

Description:

Hospitals across the country are breaking ranks with their traditional supply chains and seeking and purchasing meat and poultry products from producers who use antibiotics responsibly—if at all. However these forward thinking actions take work and often higher costs to protect public health. It is important to have hospital administrators and hospital eaters (staff, patients and visitors) on your side and supportive of these efforts. Join us to explore guidance on how to market and promote featured sustainable products (with a focus on meat raised without routine antibiotics) and message this this complex, but critical issue to your constituents. Learn from others who have had success and receive tips and tools for building your program.

Speakers Include:

Kurt-RoesslerKurt Roessler
Director of Food and Nutrition
Huggins Hospital
Wolfeboro, New Hampshire

Patti-Oliver

Patti Oliver
Director of Nutrition
UCLA Health
Los Angeles, California


Hillary-Bisnett

Hillary Bisnett
National Procurement Director
Health Care Without Harm
Healthy Food in Health Care Program



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Healthy Food in Health Care: Improving Antibiotic Stewardship in Animal Agriculture - Marketing and Promotion to Support Purchasing Strategies - Video
Part II: 2016 Improving Antibiotic Stewardship in Animal Agriculture Webinar Series You must register to access.
Healthy Food in Health Care: Improving Antibiotic Stewardship in Animal Agriculture - Marketing and Promotion to Support Purchasing Strategies Slide Deck
Part II: 2016 Improving Antibiotic Stewardship in Animal Agriculture Webinar Slide Deck You must register to access.