Sharing Call: Marketing Your Sustainability Efforts

Recorded On: 06/23/2016

When required, please enter meeting password "Pgh2016".

Session Description

Creating a healthier facility through environmental stewardship benefits your patients, staff and community, while providing a safe and respectful work environment. You have made sustainability part of your culture, and it's time to celebrate it. Practice Greenhealth has created a new marketing communications toolkit to guide you and your green team in developing and executing both internal and external communications plans. We've made it easy! During this call, we will discuss how to develop your marketing communications plan, outline the communications vehicles that are available to you, and determine how to maximize your outreach. This is an exceptional opportunity to get publicity and recognition for your efforts.

Learning Objectives

  • Review templates to easily develop written and PowerPoint marketing plans for presentation to your green teams and C-level executives.
  • Explore the communications vehicles available at your fingertips for internal and external communications.
  • Go through customizable templates for social media, press releases, letters to reporters, sample blog postings, newsletter articles, and more.
  • Touch on member toolkits specific to topics of importance, such as less waste, healthier food, employee engagement and climate and health.


Sherry MacDonald, Director of Marketing and Communications, Practice Greenhealth,
Sherry MacDonald leads the marketing communications efforts for Practice Greenhealth, achieving results by building strong campaigns through smart, strategic, and creative thinking. Sherry strives to assess the needs of Practice Greenhealth's members, and implements many types of communications programs to bring them essential programs, beginning with strategic planning and research, and including advertising, direct marketing, interactive, and public relations campaigns, as well as event promotion. Sherry brings significant nonprofit marketing communications experience to Practice Greenhealth with a focus on ensuring member satisfaction.
*This is a member-only event


Marketing Your Sustainability Efforts
60-Minute Sharing Call Live event: 06/23/2016 at 2:00 PM (EDT) You must register to access.