HHI Series: Educating & Communicating Sustainability Initiatives - Insider tips for Internal & External Messaging

Overview

Session Description

Like many robust sustainability programs have discovered, engaged leadership is key to truly transitioning environmental considerations into part of culture, rather than a standalone project. Education and communication, both internally - with staff and caregivers - as well as externally - to the patients, visitors, and local community - play a significant role in the level of engagement and success of the program. Learn how Cleveland Clinic and Inova Health System have developed comprehensive strategies, from employee surveys and events to community farmer's markets and local press - to drive sustainability and the Healthier Hospitals Initiative.

Learning Objectives

Review the Engaged Leadership challenge
Learn how to develop employee engagement and communications strategies
Discuss communication and engagement as strategies to drive engaged leadership and sustainability goals
Share organizational process to engaging leadership, staff, and community
Highlight case study data, survey findings, and event feedback as a means to continually refine and enhance sustainability programs

Presenters

Carolyn Billetdeaux, Sustainability Associate, Inova Health System

Carolyn Billetdeaux holds the title of Sustainability Associate within Inova Health System’s Office of Sustainability, where she helps support the implementation of the Inova’s sustainability initiatives. Carolyn’s expertise lies in communicating and engaging with different stakeholder groups on a variety of sustainability topics. She was educated at New York University’s Stern School of Business, where she studied Management & Organizational Behavior and International Business.

Julie Marth, Program Manager, Office for a Healthy Environment, Cleveland Clinic

Julie McClain Marth, MPH is Program Manager in Cleveland Clinic's Office for a Healthy Environment (OHE), established in 2007. She is responsible for shaping a culture of sustainability across the health system, overseeing programming for 43,000 caregivers and over 24 million SF in its portfolio, with sites in Northeast Ohio, Florida, Las Vegas, Canada and Abu Dhabi. In support of healthy environments for healthy communities, Ms. Marth manages the design, implementation and promotion of sustainability programs for Cleveland Clinic caregivers, patients, and community members. In collaboration with community leaders she ensures programming offered is aligned with local priorities and is accessible to residents.